Latisha Smikle is a young ambitious Stush Doll herself. Born in the Bronx, New York to Jamaican Parents, hustle and drive are embedded into her DNA. She loves being a nurse but had a desire to create something to call her own. She turned to hair and lashes-- her two loves. She knows the grief of spending an arm and a leg on hair extensions that end up being low quality. She decided to change that. She created a space for women to be able to get beautiful hair extensions, lashes and hair tools for affordable prices. There is more to come from this Stush Doll. 

Stush/stʊʃ/ (adj.): derived from the word ostentatious with Afro-Caribbean origins 
1. posh or snobbish; classy or stylish

2. YOU !!

So Stush is inspired by the boss babes who are always "here for the slay!" 

This online store was curated to cater to the women who want soft luxurious hair without breaking the bank. From bundles, to lashes, to beauty items, So Stush is the place to get your look together and snatch edges!

WHO IS THE SO STUSH DOLL? 

Our doll is the edgy, on the go woman who wants to look paid and slayed in little to no time. She can't be put in a box when it comes to fashion or lifestyle. Those who know her, love her, and those who don't know her, want to be her friend. Her world glitters with gold, sequins and boss babe vibes. 

The So Stush Doll usually has a list of things to do and fussing over her vanity isnt one of them. Wearing So Stush products instantly gives her the effortless oompf she desires. While those around her think it takes her forever to look so flawless, all she does is shake her curls out, apply her bomb lashes and gloss and shes on her way to conquer her goals. She handles her business all while setting the standard for effortless beauty. The So Stush girl is a boss babe. Shes the nurse, the mom, the student, the corporate woman, the entrepreneur. Shes you.